Muay Thai fighter mid-strike
Digital Strategy ProposalPrepared for · 8 Blade Warriors Muay Thai

Elite on the mats.
Elite online.

A focused proposal to bring 8 Blade Warriors' digital presence in line with the world-class coaching, facility, and fighters that already live inside the gym.

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$2.5M+
Revenue generated
40k+
People reached
5★
Client rating
The Current Challenge

An elite gym deserves an elite digital front door.

8 Blade Warriors operates an elite setup, top-level fighters, world-class trainers, and a facility that delivers serious results. The current digital presence does not reflect this reality. The existing website is outdated and clunky, and it is quietly bottlenecking growth.

The new-age generation relies entirely on online channels before ever stepping inside a gym. When prospects hit a frustrating mobile interface, they immediately judge the quality of the coaching by the quality of the tech, and walk straight to a competitor whose website looks sharper, even if the training inside is vastly inferior.

Add to that the reliance on physical whiteboards and word-of-mouth, and you have a real ceiling on how effectively events, seminars, and fight news ever reach the wider community. To attract the next generation and keep current members engaged, the digital presence has to match the elite standard maintained on the mats.

Heavy bags hanging in a dimly lit muay thai gym
The Mats
World-class. Underrepresented online.

The honest snapshot.

World-class on the mats. Underrepresented online.

The gym itself is doing the heavy lifting. The internet is doing almost none of it. Below is a straight-up read of what is already strong, and what is quietly costing you members, leads, and admin hours every single week.

Class training inside the gym

What's already strong

  • Top-tier coaching staff
    World-class trainers delivering proven results on the mats.
  • Elite fighters
    A roster that competes and wins at the highest level.
  • Serious facility
    Equipment, space, and culture that punch well above the average gym.
  • Strong word-of-mouth
    Members who genuinely respect the standard inside the building.
!

What's holding it back

  • Dated, clunky website
    Doesn't reflect the calibre of the gym behind it.
  • Frustrating on mobile
    Where most leads land first, and where they walk away fastest.
  • Leads bleeding to competitors
    Sharper-looking sites win the click, regardless of skill level.
  • Manual schedule + news
    Whiteboards and word-of-mouth limit how far announcements travel.
  • No central comms channel
    No reliable way to broadcast events, seminars, or fight news.
  • No payment automation
    Spreadsheets, bank logins, and manual reconciliation eat staff time.
  • No way to promote events properly
    Seminars and fights deserve a launch, not a printout.
  • No future-ready foundation
    Adding memberships, automations, or media later is harder than it should be.

Your digital must match the mats.

Inside the gym you're already elite. Online, you're invisible to the people you most want to reach.

The new generation of fighters and members do all of their research before they ever walk through the door. A fast, sharp, mobile-first platform stops the silent loss of leads, lifts perceived authority, and gives the whole community a single source of truth for what's on, what's next, and what's coming.

Muay thai coach focused
The Standard
No compromise.
Stops the lead bleed

Prospects judge the gym by the website in the first 5 seconds. Win that decision.

Mobile-first, fast

Most enquiries arrive on a phone. Designed for thumbs, not desktops.

Sharper than competitors

Outclass local clubs whose only edge is a tidier website.

Always-on schedule

Live, accurate timetables. No printed sheets, no out-of-date PDFs.

Central announcement channel

Events, seminars, and fight news broadcast to the whole community.

Future-ready foundation

Memberships, automations, and media slot in when you're ready.

Our Recommendation

A clear path. Built in rounds.

Two tiered options follow. Both fix the digital front door problem immediately. The higher tier adds full member operations and a commercial media shoot so the brand sits inline with the best combat websites globally. Pick the level that fits the gym today. Grow into more when you're ready.

01
Establish a credible front door

Replace the dated site with a fast, mobile-first platform.

02
Centralise community comms

Move schedule, events, and fight news off whiteboards and into one channel.

03
Match the elite standard online

A digital presence that visually backs the coaching, fighters, and facility.

04
Layer in systems when ready

Memberships, payment automation, and media production when you're set to scale.

Work we've shipped at Buddy

Real Aussie businesses, real growth.

A snapshot of websites and platforms we've designed and built — the same standard we'd bring to 8 Blade Warriors.

$2.5M+
Revenue generated for our clients
40,000
People served via our platforms
15+ yrs
Design & build experience
5★
Average client rating

Two clear options.

Pick the level that fits the gym today.

Both options solve the immediate digital problem. Option 2 also rebuilds the back of house and visual brand at a world-class standard.

Option 1
The Modern Overhaul

Replaces the clunky layout with a fast, rock-solid, mobile-responsive platform designed to establish immediate market credibility.

$1,900
+ approx. $50/month hosting
  • High-performance 6-page platform
  • Easy-to-read timetable
  • Direct contact system
  • Integrated live Instagram feed
  • Digital newsletter sign-up tool
  • Mobile-first responsive design
  • Centralised community communication
  • Stops lead loss to local competitors
Timeline
≈ 3–4 weeks
Choose this direction
Recommended
Option 2
Elite Membership Engine & Media Production

A complete operational and branding transformation. Pairs streamlined business systems with a high-end commercial media shoot, world-class platform inline with the best combat websites globally.

$5,900
+ approx. $100/month hosting & membership software · excl. Stripe fees
  • Everything in The Modern Overhaul
  • Full-scale commercial media production shoot
  • Razor-sharp imagery of real training sessions
  • Unified membership & community ecosystem
  • Real-time member account tracking
  • Instant payment reconciliation (weekly / monthly / annual)
  • Failed-transaction retries & notifications
  • Integrated newsletter engine, direct to client roster
  • Set-and-forget customer experience
  • Card & mobile wallet checkout
  • Eliminates spreadsheets & manual bookkeeping
  • Scalable foundation for future growth
Timeline
≈ 6–10 weeks
Choose this direction

Honest side-by-side.

The Modern Overhaul fixes the digital front door fast. The Elite Engine also rebuilds operations and the visual brand. Here's exactly what's in each.

FeatureModern OverhaulElite Engine ★
Fast, mobile-first 6-page platform
Easy-to-read live timetable
Direct contact system
Live Instagram feed integration
Digital newsletter sign-up
SEO-ready architecture
Commercial media production shoot
Razor-sharp training imagery
Member account management
Real-time payment tracking
Weekly / monthly / annual billing
Card & mobile wallet checkout
Auto-retry failed transactions
Integrated newsletter to roster
Replaces spreadsheets & manual reconciliation
Scalable membership architecture

Which one is right?

Choose The Modern Overhaul if…

You want to stop the lead bleed immediately with a fast, credible, mobile-first site, and you're happy to keep current admin processes for now.

Choose the Elite Engine if…

You want the digital, the visual brand, and the back-office systems lifted at once, inline with the best combat gyms globally. Less admin, more revenue protection, world-class presentation.

Flexible payment options available. We can run either option as a fixed-price project, milestone payments, or a structured payment plan, whichever fits.

The questions you're really asking.

Straight answers, no jargon.

Yes. A modern, mobile-first site stops the silent loss of leads who currently bounce on the existing site. Combined with a live Instagram feed and a newsletter capture, the site finally works as a real acquisition channel instead of a brochure that quietly turns people away.

A few questions for you.

Before we lock anything in, we'd love to know…

You don't need to come prepared. We lead the conversation. These are just what we'd cover in a first proper discovery call.

01

How are members currently joining and being tracked?

02

What does an average week of admin look like for the front desk?

03

How are payments collected today, and what falls through?

04

How do you currently promote seminars, events and fight news?

05

What does your member breakdown look like (casual, monthly, annual)?

06

What content, photos, and video do you already have ready to use?

07

Which classes and packages do you most want to highlight?

08

Who currently handles bookkeeping and reconciliation?

09

Which competitors are you watching, locally or globally?

10

Where do you want the gym to be in 12 months?

11

Are there any specific brand directions or fighters you want featured?

FAQs.

Straight, honest answers.

Yes, and they're clearly called out. Option 1: approx. $50/month hosting. Option 2: approx. $100/month hosting and membership software. Stripe transaction fees on Option 2 are standard and excluded from the quote.

What we need to begin.

A simple checklist to get the round started.

Don't worry about being perfect. We'll guide you, fill the gaps, and timelines officially kick off once the essentials are in.

0/11

From here to launch.

Short and clear. Six rounds from green light to live.

  1. 01
    Choose your direction
    Lock in Option 1 or Option 2 based on what fits the gym today.
  2. 02
    Scope & contract
    Clean fixed scope, agreed timelines, and clear payment terms.
  3. 03
    Discovery & assets
    We collect everything we need and (Option 2) book the media shoot.
  4. 04
    Design & build
    First look ready for review usually within 2 weeks of kick-off.
  5. 05
    Review & refine
    We iterate together until it feels and reads exactly right.
  6. 06
    Launch & handover
    Live, polished, and either passively working or fully running operations.
Closing Round

The gym is already elite.
Make the website match.

Whichever direction you choose, the outcome is the same — an online presence that finally reflects the standard of 8 Blade Warriors. Less admin, more members, sharper brand, zero leads lost.

Buddy
Proposal by
Buddy Solution Agency
Bespoke online stores · Custom eLearning · Proudly Australian